Shelfdrop supplies the leading online grocery retailers and quick commerce platforms — connecting spirit brands to millions of active monthly shoppers
Based in Central London, we operate end-to-end distribution built for the digital era: bonded storage, age-verified delivery, and flexible fulfilment from pallets to single bottles.
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Shelfdrop™ - Your Brand. Your Data. Your Margin. Our Infrastructure.
Traditional models give you aggregated volume data; we give you shopper identity. Shelfdrop delivers live, granular purchase insights essential for cultivating community and creating exclusive offers. Use this precision data to drive pricing, perfect demand forecasting, and strategically manage your new product development.
Our model uses live sales data to guide pricing, inventory, and marketing decisions — giving brands a competitive edge traditional distributors can’t match.
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Traditional distribution prioritises retailer relationships over brand economics. Shelfdrop flips that model completely with a modern direct-to-consumer approach — you capture the full margin, we take a fee per bottle that covers compliance, fulfilment, and multichannel execution. Sell direct. Keep control. No intermediaries eating into margin.
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Shelfdrop is powered by the Decant Group - a first-in-class drinks ecosystem that has traded over £100 million across five integrated houses: Decant Index, the UK's leading wine and spirits investment marketplace with 50,000+ members. House of Decant, a curated ecommerce and lifestyle platform. Decant Bond, privately owned bonded warehousing. Decant Ventures, investing in and incubating the next generation of drinks brands. And Shelfdrop, the e-commerce distribution engine behind our brands and partners.
Get onboarded within 24 hrs - and selling within 28 days.
Create your free account on the Shelfdrop Portal. Tell us about your brand, pricing, and goals.
Add your products and pricing to the portal. We'll build a tailored channel plan for your brand.
Receive your first order. We place a PO for your products ready to go live across our network of channels.
Ship your stock to our bonded warehouse. We'll confirm receipt and get everything checked in.
Your products go live across our network of 30+ channels
Quick answers to your questions. need more help? just ask!
Why consumers are buying more — and differently — when shopping for alcohol online, and how brands can adapt to capture the shift.
How to cut out unnecessary layers, keep your margins, and stay in control of your brand’s journey from production to customer.
Proven tactics challenger brands use to win visibility, sales, and market share against deep-pocketed competitors.
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