UK leads Europe with £8.5B in Spirits Bought for Home Annually.
Shelfdrop Supplies Them.

Shelfdrop supplies the leading online grocery retailers and quick commerce platforms — connecting spirit brands to millions of active monthly shoppers

Based in Central London, we operate end-to-end distribution built for the digital era: bonded storage, age-verified delivery, and flexible fulfilment from pallets to single bottles.

Shelfdrop™ is the infrastructure behind some of the UK’s most exciting beverage brands.

"Spirit brands are still operating within an outdated distribution model, built for shelves, not screens - one that has never been designed for utilising data, direct relationships, or the speed of eCommerce."

Shelfdrop- Your Brand. Your Data. Your Margin. Our Infrastructure.

Your Margin, Unfiltered.
We built Shelfdrop because we believe brands deserve another route to spirit distribution.

Our D2C-first approach builds a stronger foundation for brands: faster sell-outs, faster payments, recurring revenue, higher customer lifetime value, and brand loyalty.

Our mission is to empower your brand to scale profitably while retaining better cash flow, pricing control and customer data

Shelfdrop removes legal, licensing, and logistical barriers that prevents brands from selling directly to millions of online grocery consumers.
Customer Acquisition Intelligence:

Traditional models give you aggregated volume data; we give you shopper identity. Shelfdrop delivers live, granular purchase insights essential for cultivating community and creating exclusive offers. Use this precision data to drive pricing, perfect demand forecasting, and strategically manage your new product development.


Precise Customer Profiling

Our model uses live sales data to guide pricing, inventory, and marketing decisions — giving brands a competitive edge traditional distributors can’t match.

£50m

Group Revenue

100+

Partner Brands

£100m

Under Management
( ABOUT US )

Modern distribution from the heart of London

Shelfdrop is powered by the Decant Group - a first-in-class drinks ecosystem that has traded over £100 million across five integrated houses: Decant Index, the UK's leading wine and spirits investment marketplace with 50,000+ members. House of Decant, a curated ecommerce and lifestyle platform. Decant Bond, privately owned bonded warehousing. Decant Ventures, investing in and incubating the next generation of drinks brands. And Shelfdrop, the e-commerce distribution engine behind our brands and partners.

( Our Process )
Shelfdrop Onboarding

Get onboarded within 24 hrs - and selling within 28 days.

1
Sign Up

Create your free account on the Shelfdrop Portal. Tell us about your brand, pricing, and goals.

2
Product Upload

Add your products and pricing to the portal. We'll build a tailored channel plan for your brand.

3
Purchase Order

Receive your first order. We place a PO for your products ready to go live across our network of channels.

4
Fulfil Our Order

Ship your stock to our bonded warehouse. We'll confirm receipt and get everything checked in.

5
Start Selling

Your products go live across our network of 30+ channels

Traditional Distribution

Shelfdrop

3–6 months to get moving
Go live in under 30 days
Layers of intermediaries cut your margin
Direct, performance-aligned model to reclaim margin
No shopper data, delayed sell-out reporting
Shelfdrop Portal offers live SKU-level sales, inventory and shopper insights
Opaque trade spend & deductions
Transparent pricing and unit-level  reporting
Pallet-in/pallet-out, high MOQs, slow replenishment
SKU-level pick/pack, flexible MOQs, fast replenishment
Long, exclusive contracts
Non-exclusive, flexible terms you can scale up or pause
Little control of retail media
Integrated marketplace SEO & paid retail media
Fragmented In-house & Agency Combination
One platform, all channels covered under one roof
( FAQs )

Frequently Asked Questions

Quick answers to your questions. need more help? just ask!

(01)
How quickly can Shelfdrop get my products live?
(02)
Do you work with both UK and international brands?
(03)
Do I need to commit to an exclusive distribution agreement?
(04)
Do you handle all compliance and licensing for alcohol sales?
(05)
Can we work with Shelfdrop if we already have a distributor?
(06)
How does Shelfdrop make money?
(07)
Can you manage my marketing as well as distribution?
(08)
What is the cost to sign-up with Shelfdrop?